This Breast Cancer Awareness Month, weโre partnering with the Womenโs College Hospital Foundation to support groundbreaking, life-saving breast cancer research. From October 24 โ 26, when you shop this special selection of bracelets, 100% of theย proceeds from in-store and online purchases will support the Familial Breast Cancer Research Unit at WCH. Through research, data collection and genetic testing, WCH is a world leader in the management and prevention of inherited cancers.